Israelis recall life in Sinai 40 years on

Farmers flock to Nitzana region on Egyptian border in hopes of making desert bloom.

In 2020, the Merage Foundation established the Negev Wineries Club, which includes over 25 wineries, in a bid to promote winemaking in the region and draw tourism to the area. The foundation’s efforts have helped spur a grape-growing revolution in the desert, according to Alon.

“I believe that within another four to five years there will be at least another five vineyards that are the same size as us,” he said.

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